Leonhard Kurz offers a complete service package for metallic effects in digital printing
DIGITAL METAL® now market ready
Fürth, 14 July 2014: After intensive development work, the moment has now arrived: the manufacturer of decorative and functional coatings, Leonhard Kurz, is commercializing its DIGITAL METAL® product, a system for applying metallic layers in the digital printing process. Kurz is offering an all-in-one solution comprising a transfer machine with the designation DM Liner, an associated web-based software, and a DIGITAL METAL® foil that has been specially tailored to this process.
The DM Liner transfers the DIGITAL METAL® foil at speeds of five to 30 meters per minute. It can process paper with grammages between 90 and 350 grams per square meter, and formats from 210 x 297 to 390 x 500 millimeters. The DIGITAL METAL® foil is available in gold or silver, as well as diffractive designs with a rainbow color play or holographic continuous structures. The Internet based software provides an overview of the consumption and available stock of the foils. Based on a “pay-per-stamp” principle, the user is only invoiced for the actual amount of foil used.
Three steps to a metallic gloss
The DIGITAL METAL® process involves three stages: First the desired design is printed onto the paper substrate using dry or liquid toner. Then the DM Liner is used to transfer the DIGITAL METAL® foil to the pre-printed surface. Next digital or offset color printing is performed, whereby the DIGITAL METAL® foil can be overprinted in any desired manner, thereby enabling a wide variety of metallic color tones to be generated.
The DIGITAL METAL® transfer technology allows partial metallization, which produces a very high gloss level that is not achievable using metallic pigment inks. All the advantages of digital printing can be fully utilized. This process is economical to use for small-run jobs, and can also be used for personalization and serialization. DIGITAL METAL® offers an economical means of adding personalized metallic finishes to print products.
First success stories
In order to optimize the DIGITAL METAL® process and to precisely tailor the associated services to actual requirements in the field, Kurz worked closely with a number of project partners in the printing industry. Valuable input was provided, for example, by the photobooks manufacturer and print services provider CEWE, who has been using the DIGITAL METAL® system for some time now in their site in Mönchengladbach and has successfully implemented a number of DIGITAL METAL® projects. One of the projects was Volume 39 of the CO-REACH magazine for a crossmedia marketing trade fair. Subscribers to the magazine received a personally addressed copy with their name emblazoned in silver letters on the title page. A further project involved a hairstyling related book “Rock’n Hair” published by Karen Cavallaro, Paula Kopczynski, Monika Gassmann and Viola Finkenrath. In this book, DIGITAL METAL® elements have been used to underscore the glamour of the 1940s to 1960s hairstyles by presenting them in a decorative frame.